UEFA Club competitions
After six successful sponsorship seasons of UEFA Champions League, UniCredit has extended cooperation with UEFA for the period from 2015 to 2018. UniCredit's sponsorship rights have been extended to all the major European soccer competitions. UniCredit will become the official bank of UEFA club competition and will support the UEFA Champions League, UEFA Europa League, the UEFA Futsal Cup, UEFA Super Cup, and the UEFA Women's Champions League and UEFA Youth League.
The future role of the official bank of the UEFA club competitions will allow UniCredit and its local markets access to an even greater number of soccer fans, thanks to enlargement package of the UEFA Europe. The new package of rights would provide a greater number of appearances in the media, which means an increased visibility of the brands and products of local banks.
In addition, UniCredit has the option to direct the focus on supporting daily operations, since the Group will acquire right to promote a wide range of products, including promotions for payment and cooperation with insurance companies and providers of money transfer services through the UEFA Champions League and UEFA Europa League. In the next cycle, sponsorship, UniCredit will have a new, unique and exclusive right which would enable it to have five children on the pitch to follow judge before each match of UEFA Champions League. In addition to continuing the Trophy Tour UEFA Champions League, UniCredit has acquired the right to initiate Trophy Tour UEFA Europa League if the final is in one of the main markets of UniCredit.
Trophy Tour UEFA Champions League caravan of 2014, presented by UniCredit, visited four countries and six cities. Trophy first visited Bratislava from 26 to 28 September, then from 2 to 4 October was in the center of Vienna, also Zagreb citizens had the opportunity to see him from 10 to 12.10, while the culmination was experienced from 14th to 19 October in Serbia. Trophy on Tuesday 14 October was exposed in Novi Sad, on Wednesday 15 October in Nis, and then at the last stop was in Belgrade, from 17 to 19 October. About 15 thousands of football fans in Serbia had opportunity to experience the unique atmosphere of this prestigious football club competition, and to take pictures, not only with trophy but also with the football legends Dejan Stankovic, Michel Salgado and Dejan Savicevic.
In Novi Sad and Nis trophy came in a specially designed bus champion, followed by Dejan Savicevic, two-time winner of the famous trophy.
Trophy Tour in Belgrade was opened with a press conference where, in addition to representatives of UEFA and UniCredit, attended by football legend Dejan Stankovic and Michel Salgado, the official ambassadors of UniCredit for UEFA Champions League. Stankovic and Salgado, during his visit to Belgrade, have dedicated part of their time learning about the fans, sharing autographs and taking pictures with them.
In the center of Belgrade, visitors were able to visit a multimedia presentation of the Walk of Champions, where they can enjoy the many multimedia games, and to see the original souvenirs, uniforms and equipment of the UEFA Champions League winners. Fans had the opportunity to take a picture with the trophy, and to take unique souvenirs from presentation. In all three cities was organized a children's football tournament Mini super league, for attendants of football schools.
Through the microsite fans can see all previous Trophy Tours, take a look of photo gallery and find out more information about our sponsorship.
UniCredit Group has launched a new website, along with a microsite dedicated to a sponsorship of UEFA Club competitions. At the new address you can find the latest information, photos and video clips related to the latest events in the UEFA Champions League and UEFA Europa League. Website have minimalist design with simple graphic, faster page loading and it is mobile responsive. Visit https://www.unicreditgroup.eu/en/uefa.html and read latest news about UEFA Champions League, UEFA Europa League, as well as information about Trophy Tour on which UniCredit have a new unique and exclusive rights. In addition to continuing Trophy Tour UEFA Champions League, UniCredit has acquired the right to initiate the Trophy Tour UEFA Europa League if the finale is held at one of the main markets of UniCredit.