We are a leading European commercial bank, focused on real-life customer needs.
In order to reach this goal we are committed to understanding the real-life needs of individuals, companies and communities, to providing concrete answers and real benefits in response to the challenges and opportunities faced by our customers, and to making a positive difference for our customers in each step we take.
At UniCredit, we call this 'Real-Life Banking'. This is not a slogan: it's what our brand is all about.
Because we understand that real-life is full of challenges and opportunities. And that to respond to these meaningfully, we must closely understand our customers' real needs - as individuals, as families, as businesses and as communities.
We believe that our future success will be determined directly by our ability to build closer relationships with each and every one of our customers, and by earning their trust through our ability to deliver concrete answers that respond to their real-life needs.
About our brend find out more at UniCredit Bank Serbia YouTube channel.
Building a global masterbrand
As we want to be recognized as one of Europe's leading commercial banks, we have to achieve total clarity of who we are, consistency in what we say, and leverage what we offer across our Group.
That is why it has been decided to align our brands closely with the UniCredit master brand. This result goes a long way towards creating a single-minded, strong brand presence throughout Europe, while maintaining the local brand value where we believe it is of high value.
- The red sphere is the common graphic element of UniCredit's brand world. It represents energy, trustworthiness and a global approach.
- The white number 1 inside the sphere is a reflection of strength and leadership.
We developed a unique lettering for UniCredit
- We have developed a unique script giving it a distinctive character.
- The new logotype is an expression of warmth and open-mindedness, and it reflects our young and modern image.
UniCredit plays a major role in a complex value chain, the inputs of which - financial, human, social and environmental capital - have an impact on our ability to contribute to the economy and to society as a whole.
These capitals support our business model and contribute to the quality of the products and services that we provide.
Given our pivotal position in the value chain, we take care to carefully consider the impacts of our operations - we are always conscious of the major role we play in the economies of the countries where we operate. We adopt a responsible approach in all of our activities, whether they are typical banking operations, or corporate citizenship initiatives focused on such topics as inclusion and financial education, or philanthropic activities in support of social inclusion.
We strongly believe that when communities are able to offer a diverse range of opportunities, they are the best facilitators for development and growth of their members and businesses.
UniCredit Group is present on the Serbian market since 2001, and it started its operations under the name of Bank Austria Creditanstalt. Following the merger of Bank Austria Creditanstalt and HVB Group, the bank began to operate under the name of HVB Bank.
In October 2004 HVB Group performed a successful acquisition of Eximbank on the local market. After one year HVB Bank Serbia and Montenegro and Exim Bank are merging and continue to operate as a legal entity under the name of HVB Bank Serbia and Montenegro.
With marging of UniCredit, HypoVereinsbank and Bank Austria Creditanstalt in June 2005 it is created the first truly European bank.
On the Serbian market since 1st April 2007, HVB Bank began to operate under the new name UniCredit Bank Serbia as a member of UniCredit, a strong Pan-European Group with a simple commercial banking model and a fully plugged in Corporate & Investment Bank, delivering its unique Western, Central and Eastern European network to its extensive 25 million strong client franchise. UniCredit offers local expertise as well as international reach and accompanies and supports its clients globally, providing clients with unparalleled access to leading banks in its 14 core markets as well as an another 18 countries worldwide. UniCredit European banking network includes of Italy, Germany, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Romania, Russia, Serbia, Slovakia, Slovenia and Turkey.
Providing office space in line with sustainability criteria has been one of the biggest challenges we have faced in recent years. We realized that the only viable solution was to innovate, a decision that led to the inauguration of the UniCredit Tower in February 2014.
Designed by the Argentinian architect, Cesar Pelli, the UniCredit Tower complex houses some 4,000 employees within its three buildings, the tallest of which is 230 meters high.
By concentrating the vast majority of our Milan-based workforce here in our new headquarters, our Group has reduced annual overhead costs by roughly €25 million.
UniCredit Tower is at the heart of the largest urban redevelopment operations ever completed in the center of Milan.
The Porta Nuova Garibaldi project has become a model of excellence for sustainable architecture. Featuring the latest ideas in urban, environmental and infrastructural sustainability, the project rapidly became the symbol of revitalization in the city.
Federico Ghizzoni, UniCredit's CEO, said it best when responding to a question from a reporter at Corriere della Sera: "UniCredit's new headquarters symbolize the fact that we believe in change and in Italy."
Since moving into the new headquarters, our Group has continued to invest in innovative, more productive workplace conditions, including the Take Your Space project. Launched to promote a new concept for work environments, Take Your Space emphasizes design solutions that improve the well-being and work-life balance of UniCredit employees. Under the project, redesigned workspaces enhance flexibility and improve the quality of employee interactions.
Today, roughly 30 percent of the floor area in the UniCredit Tower complex is allocated for communal spaces such as meeting rooms, auditoriums and informal meeting areas. Brightly lit, open and transparent workspaces have almost completely replaced single-occupancy offices used by our Group in the past.